Will Data and Transparency Reshape What Clothes We Buy?

Show notes

🎙️ The Fashion Stitch -- On Fabrics, Facts and Feelings

Episode 4: Will Data and Transparency Reshape What Clothes We Buy?

Why do we really buy what we buy --- and could transparency change that?\ From emotions and status to sustainability and data, this episode explores how our shopping habits are shaped by both feeling and fact.

💡 Beyond the problems, we spotlight solutions:

The psychology of fashion consumption --- and how awareness can bridge the knowledge--action gap\
How the EU Digital Product Passport could make fashion more circular and traceable\
OEKO-TEX® MADE IN GREEN -- linking verified data with social and environmental responsibility\
EU textile regulations pushing brands toward greater accountability\
Turning transparency into true empowerment, not information overload

👥 Featuring

Prof. Renate Stauss -- The American University of Paris, on desire, price, decoration, and social status as drivers of fashion consumption --- and why sustainability often struggles against emotional appeal.\
Carolin Franitza -- Stakeholder Manager at OEKO-TEX®, on the EU Digital Product Passport, MADE IN GREEN certification, and ensuring verified, trustworthy data.

💬 Street voices:\ Berlin shoppers on transparency, price, and whether they'd scan a QR code before buying

🔑 Topics we cover

Why emotions, desire, and status drive fashion consumption\
What "transparency" really means --- and what it can't fix\
How the Rana Plaza tragedy shaped calls for accountability\
Opportunities and limits of digital product passports\
Greenwashing, trust, and the importance of verified data\
Why real change needs both facts and feelings